Start with the annoying parts
Most software companies build the exciting features first. We do the opposite. What takes the most time in your current process? What makes people groan when they have to do it? That's where we start.
Built on the belief that finance teams deserve better tools
We started GlowEnex because we saw too many talented people spending their days wrestling with invoice data instead of doing work that actually mattered.
Based in Busan, serving businesses across South Korea
How we got here
Back in early 2023, our founder was consulting for a mid-sized distributor in Seoul. Their accounts payable team had three people doing nothing but entering invoice data. Eight hours a day of typing numbers from PDFs into spreadsheets.
The frustrating part? The technology to automate this already existed. But most solutions were either designed for enterprises with million-dollar budgets or they were so complicated that small teams couldn't make them work.
So we built something different. Something that actually fits how finance teams work in real companies—not just in theory, but in practice.
What we care about
Real usability
If your team needs three days of training to use our software, we've failed. Good tools should feel obvious from the first click.
Honest pricing
No hidden fees, no surprise charges. You should know exactly what you're paying for before you sign anything.
Local expertise
We understand Korean tax codes, business practices, and invoice formats. That's not marketing talk—it's built into how our system works.
The people making it happen
We're a small team, which means everyone here actually works on the product. No layers of management—just people who care about building something useful.
Daehyun Kang
Product Lead
Spent seven years in accounting software before starting GlowEnex. Still writes code most days, which keeps him honest about what's actually possible.
Seoyeon Baek
Customer Success
Worked in finance operations at two different manufacturing companies. She knows what works in theory versus what works when you're trying to close the month on a deadline.
Where we've been
1
First version launched
March 2023
Started with five pilot customers—all companies we knew personally. Spent most of our time on-site, watching how they actually used the software and fixing things that didn't make sense.
2
Added batch processing
September 2023
Customers kept asking to upload multiple invoices at once. Took us four months to build it properly, but it cut processing time by about 70% for most users.
3
Integrated with major accounting platforms
February 2024
Built connections to the three accounting systems most Korean SMEs use. No more exporting CSVs and manually importing them—data flows directly where it needs to go.
4
Hit 200 active customers
August 2024
Processing about 45,000 invoices monthly at this point. Still small compared to enterprise players, but we're actually making a difference for the teams using our software.
How we think about building software
Test with real data
Demo data always looks perfect. Real invoices are messy—different formats, scanning artifacts, handwritten notes. We test everything with the actual documents our customers deal with daily.
We're here for the long run
Building good software takes time. We're not chasing hockey-stick growth or trying to flip the company in two years. We're focused on making something genuinely useful for finance teams who want their time back.
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